Tampa Social Networking
Viral Advertising & Viral Media

Social networking encompasses any approach to marketing that utilizes internet “social” components. Websites like Myspace and Facebook, viral advertising campaigns are just a few of the examples.

Maverick can help you make the most of Tampa social networking, from peer-to-peer sites like Myspace to local blogs and chatrooms.

Social networks bring together people online who share the same interests and activities. The idea behind a successful viral marketing campaign is to find web users with high Social Networking Potential (SNP), and create viral messages appealing enough that these high-traffic users pass them along to peers in the various networks they utilize. It’s an ingenious idea -- reaching a lot of like-minded people, gathered in the same place, with the right message, is a very good thing.

It’s even better when you can get those people to do the legwork for you. Viral marketing efforts use social networks to increase brand awareness through self-replicating processes. Basically, you put something interesting – a Flash video, an interactive game, a cool image, or just a great message -- on the right spot on the right social network, then sit back and let the users spread the word about you. Like a virus... but the good kind.

You don’t even have to go online – for starters. Last year, the group Nine Inch Nails publicized its newest album stealthily, leaving USB drives behind after concerts with samples, URLs and other info. A series of interlinked websites followed, giving clues about the upcoming album.

Marketers behind the movie Cloverfield took viral strategy one step further, releasing a trailer that at first did not even mention the movie’s name – just the release date. The follow-up online viral marketing campaign grew increasingly complex, from creating websites for fictitious companies in the movie to MySpace profiles for its characters.