Broadcast Views

Bloop Bloop! That’s the sound that’s made when a viewer grabs the remote control and changes the channel – or fast-forwards the Tivo – just as your television spot begins to air.

Consumers – and the way they utilize media – are changing. When it comes to Tampa Bay television advertising, a simple broadcast notice about your goods and services is no longer good enough. In fact, these days, the mere matter of a commercial break in programming sends consumers scrambling for remote controls or packing off to the kitchen.

So, if no one’s watching Tampa Bay television advertising, what’s the point of making and airing local commercials in the first place?

Let’s back it up a bit.

Why do people watch television? To be entertained.

Why do they skip commercials? Because commercials aren’t entertaining.

Quick: name a TV ad campaign or two you remember

We’re willing to bet you thought of at least one of these: The Budweiser frogs, the Wassup guys, or the Where’s the Beef lady.

Effective television advertising in the 21st century has to do more than just grab attention – it has to keep it. You need advertising that stays fresh with repeated viewing. You’re competing with digital media – and a host of other diversions that draw people away from the set during commercial breaks, or inspire them to pick up the remote and zap right past your spot.

Today’s effective TV ads have to be visually appealing -- enough so to make a Tivo user stop zapping and pause to look – with compelling content.

We believe humor’s the best approach – everybody likes to laugh. And pretty much every TV spot you remember was funny… right?

There are times when humor’s not the answer – you wouldn’t want to advertise your funeral parlor with a funny TV campaign (but if you dare us to, we’re willing to try). We can play it straight, too – go for the gut, or go for the glory.

Either way, we’ll work with you to make sure your TV spots are everything you want them to be, from concept to creation.

For more on how we put it all together, take a look at our Audio/Video Production page.