Marketing, by definition is an organizational function and set of processes for creating, communication, and delivering value to consumers and managing customer relationships in ways that benefit the organization and its stakeholders. Marketing produces cash when we create value for customers.

Selling is part of marketing, but marketing covers a wider range of disciplines. Marketing’s task is to discover unreached needs and create appropriate and effective solutions.  Marketing is most successful when consumers are satisfied

Unlike advertising, logo design, corporate identity, branding identifies and solidifies a company’s core promise. Branding is identifies a company and its goals to its business partners, employees, investors, and customers.  Branding establishes a company’s role in the marketplace.  Branding is not advertising, logo design, corporate identity, or any other marketing discipline associated. Branding can be considered more or less corporate story telling. Branding identifies, articulates a company’s core purpose.

Branding is important because it is the story of your company, an imperative combination of documentation and narrative with intentions to inspire customers, associates, and investors. When fully leveraged, a brand position is a guide for everything a company says, does, and how it says and does. The type of company you are, what you believe, and guarantees you make are factors that lay the foundation for mergers, acquisitions and new business initiatives. This story of your brand animates your company and grants the permission for people inside and outside of your company to believe.