There is a difference between branding and positioning although both are important to the success of a business. Branding refers to the mental image that one forms when they hear a word, in this instance a brand. It is the same for people, companies, products, and more. Whatever thought comes to mind when you hear words such as “McDonald’s” or “Coca Cola” can be identified as branding.

Now positioning is the brand of your product/person/company relative to

competitors in your customer’s mind.Because of this, positioning is directly related to branding but they are not the same. When changing your brand, you then change the position of your brand in relation to competitors. A brand’s positioning is important to a wide variety of business strategies.