Marketing, by definition is an organizational function and set of processes for creating, communication, and delivering value to consumers and managing customer relationships in ways that benefit the organization and its stakeholders. Marketing produces cash when we create value for customers.

Selling is part of marketing, but marketing covers a wider range of disciplines. Marketing’s task is to discover unreached needs and create appropriate and effective solutions.  Marketing is most successful when consumers are satisfied

with the product, word of mouth spreads quickly, and selling is less necessary.

Marketing and selling are not equal because marketing begins long before the product exists.  Marketing is the research that managers perform to assess needs, measure their extent and intensity, and determine whether a profitable opportunity exists. Selling only takes place after a product exists.

Modern marketing consists of focus and customer value. Increasing the value of a product is the best way to obtain customer loyalty and satisfaction.  An ideal marketer provides a service or product which meets the needs of customers without manipulating consumers or sell them a product or service they don’t want.