Prethinking The Unthinkable

• Did the captain of the Exxon Valdez realize he was going to ground his ship and launch a Public Relations nightmare?
• Did NASA know ahead of time about the Challenger and Columbia disasters?
• Do you think the gang at Enron thought they were about to get caught?

 

The answers are no, no, and hell no!

But those things all happened. And things like that happen every day. What are you doing to get ready in case the unthinkable happens?

In Tampa Bay, Crisis Management Public Relations is pretty much an unknown commodity. Yet there are accidents and incidents around the corner – it’s not a matter of if, it’s a matter of when.

How would you handle a crisis? How would you weather the resultant media firestorm? Who speaks for you in case of a disaster? Who documents the recovery efforts? Do you have a secession plan in place?

At Maverick, our approach to Crisis Management Public Relations is twofold. We can help you create a Crisis Management plan before anything happens (or bail you out if you didn’t think ahead).

We can also teach you how to handle the media. Even an innocent man can convict himself in the public eye if he pulls a Rodney Dangerfield with the cameras running and the reporters taking notes.

Our expert Media Coaching can help you keep your cool under fire.