Image Building

If a picture’s worth a thousand words, how many make an image? A reputation? At Maverick, we’re expert Tampa Bay image makers. If you’re launching a new business, we can make the climb to the top easier.

If you’re already established, we can help protect your place. If you’re still struggling to make it, we can help you find out why; put on a new face that better shows what you can do.

Thomas Jefferson was the father of modern public relations. Yes, that Thomas Jefferson. He first used the term in an address to Congress in 1807. It’s gotten a little more complex since then. But the idea is still the same: Building goodwill and a positive image for your corporation or organization among the general public.

Public relations is the foot you put forward in public. We can help make sure it’s your best foot. But it’s about more than getting the good word out. PR is also about being able to strategically listen to, appreciate, and respond to your clientele. It’s about two-way communication. It’s about mutually beneficial, symbiotic relationships.

It’s about communication, psychology, sociology, political science, economics, ethics. It encompasses opinion research, issue analysis, media relations, publications, audio/video, special events, speeches, presentations – PR is about everything your company does.

Everything your company does is about PR


Okay, so let’s assume the worst. You didn’t call us when you should have to help handle your public relations; to help build and maintain your corporate image. Now, for whatever reason, some of the shine’s rubbed off… there’s a bit of tarnish, and you could benefit from some polishing.

It’s not too late. Maverick Interactive can help repair your corporate image.

Maybe you didn’t do anything wrong – maybe you just didn’t do something right. Maybe there are unjustified accusations flying around. Maybe your competition has done something better. Maybe you got complacent. In any event, we can help.

In phase one, we’ll identify what’s lacking… or what went wrong. We’ll can help come up with a plan to change that. If you’re smarting because competitors have gotten a jump on you, we’ll help you launch a counterstrike.

The battle for the hearts and minds of the public is today often decided by technology. A good General surveys the battlefield before deciding which weapons will work best in the coming fight. At Maverick, we leverage our collective skill sets with cutting edge technology – we’ll never send you to a gunfight armed with a knife. We will create custom communications platforms that get the right message to the right people at the right time; melding traditional approaches with a custom digital strategy.

The ”self-image” is the key to human personality and human behavior. Change the self image and you change the personality and the behavior.

James Culliton