The Marketing Mix

“A marketer is a mixer of ingredients, who sometimes follows a recipe as he goes along, sometimes adapts a recipe to the ingredients immediately available, and sometimes experiments with or invents ingredients no one else has tried."
-James Culliton, 1948

The major components of marketing are as follows: Product, Price, Promotion, Place, Packaging, Positioning and People.

Only Maverick
can leverage experience and technology to create a wholly integrated marketing strategy that can cover every component of the marketing mix in-house.

• First, we’ll evaluate your Product (or service). What audience is the best fit for what you’re selling? How do you stack up against the competition? Are you reaching as many people as you can?
• Pricing is the second component – we’ll do the research to make sure you’re competitive.
• Promotion may be the most important P – advertising, public relations, word-of-mouth, online presence and search engine optimization.
• We’ll look at the best Places – retail, industrial, online, direct mail -- to put your products or position your services.
• We can design or evaluate your Packaging needs, whether you’re selling hard goods or soft services, from a cardboard box to an in-depth website.
• Positioning is another key – what words come to mind when clients or potential customers think about you and what you provide?
• The last ingredient in the marketing mix is People – we’ll help you determine if you have the right crew onboard to do the job that you need done.

And a great marketing campaign results in one more P - Profit