Getting To Know Them

You’ve just dreamed up a great product.  Let’s call it the Rigamarole.  Everybody who needs it will buy one.  You’ll make a bajillion bucks... assuming you can find out just who everybody is.

Maverick can help you do that.  We’re experts in Tampa Bay market research.  We know people.  We know places.  We know the market.  We’ve, um, researched it --  customer analysis, competitor analysis, risk analysis, product research, advertising research… whether you’re launching a new product, new service, or starting a new business, we can help.

Let’s say you’ve worked out all the wrinkles in the Rigamarole and you’re about ready to, uh, roll it out.  What kind of things do you need to know?

Well, you need to know who the potential customers for it are – men, women, old men, old women, young men, young women… get the idea?  Men who like cheese, or women who like tomatoes, or men and women who like cheese and tomatoes – but not bacon – and never together. Tampa Bay Gen X-ers, Tampa Bay Baby Boomers, Tampa Bay Gen Y-ers?

Who needs the Rigamarole? Where are those potential customers and how do you reach them?  How many might they want?  What time of month or year do they want it?

Maverick market research can help target your demographic segment – or identify segments you may have overlooked.  First, we’ll create your TAP – Target Audience Profile.  Then we’ll introduce you to SAM (specific addressable market) and TAM (total addressable market), two of your best friends. We’ll even help you AMP things up (ancillary market profiles).  We can help you spot trends in the marketplace that could mean the difference between a successful product or business launch and another sob story about a good idea gone bad.

Maybe you’ve had the Rigamarole on the market for a bit now without any success (You really should have called us sooner).  You know it’s a good product, but it’s just not moving.  How come?

Maybe you’ve got it in the wrong place.  Maybe you’re pitching it to the wrong people. Maybe there are competitors who are making something very similar to your Rigamarole.  Maybe they’re making it better, or cheaper, or easier to find.  Maybe people just like it better.

That’s the kind of stuff you need to know.

That’s the kind of stuff we can help you find out through focus groups, surveys, field tests, interviews, observation – you know, marketing savvy.