A Little Spitshine And Polish

Okay, so let’s assume the worst.  You didn’t call us when you should have to help handle your public relations, to help build and maintain your corporate image.  Now, for whatever reason, some of the shine’s rubbed off, there’s a bit of tarnish, and you could benefit from some polishing.

It’s not too late – Maverick Interactive can help repair your corporate image in Tampa Bay and beyond. 

Maybe you didn’t do anything wrong – maybe you just didn’t do something right.  Maybe there are unjustified accusations flying around.  Maybe your competition has done something better.  Maybe you got complacent. In any event, we can help.

In phase one, we’ll identify what’s lacking – or what went wrong – and help come up with a plan to change that.  We’ll help you put your best foot forward.  If you’re smarting because competitors have gotten a jump on you, we’ll help you launch a counterstrike.

The battle for the hearts and minds of the public is today often decided by technology.  A good general surveys the battlefield before deciding which weapons will work best in the coming fight. At Maverick, we leverage our collective skill sets with cutting edge tech – we’ll never send you to a gunfight armed with a knife. We will crate custom communications platforms that get the right message to the right people at the right time – in the right ways, melding traditional approaches with a custom Digital Strategy.

Maybe the best example of corporate image repair in history was the salvaging of Johnson & Johnson’s Tylenol brand after poisoning scares in 1982.  J&J did nothing wrong – the company obviously didn’t tamper with its own product.  But backlash from the public was severe, and with good reason.

Seven people died in Chicago after ingesting Tylenol tablets that had been laced with cyanide after they were on store shelves.  The crime was never solved. Tylenol sales plummeted, though J&J hadn’t done anything differently than its competitors at the time.

Joseph Chiesa, who’d later become chairman of J&J, brought in outside consultants to help rebuild Tylenol’s image.  Their solution was brilliant: the brand was rescued when J&J became the first manufacturer to ship its products in now-standard tamper-proof packaging.  Within months, Tylenol had recaptured 92 percent of the sales segment lost after the tampering incidents.  Today, it’s a worldwide best-seller, and owns about 35 percent of the North American over-the-counter painkiller market.