Check out the quote at the bottom of this page. This ‘astute’ Scottish Military Intelligence officer has obviously never heard:
- “Plop, Plop, Fizz, Fizz, oh what a relief it is”, or
- “You deserve a break today”, or even
- The catchy 2009 Target commercials featuring “More to Love” by the Minutes
If catchy phrases and jingles didn’t work, advertisers wouldn’t waste their money on them.
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“The advertisers who believe in the selling power of jingles have never had to sell anything.” WRONG!
David Ogilvy