Research is the first step in any project.

You’ve just dreamed up a great product. Everybody who needs it will buy one. You’ll make a bajillion bucks… assuming you can find out just who everybody is.

Maverick Interactive is an expert in Tampa market research. We know people. We know places. We know the market. We know customer analysis, competitor analysis, risk analysis, product advertising research… whether you’re launching a new product, new service, or starting a new business, we can help.

Let’s say you’ve worked out all the wrinkles and you’re ready to market. What kind of things do you need to know? Well, you need to know who the potential customers for it are – men, women, old men, old women, young men, young women…

Who needs your product? Where are those potential customers and how do you reach them? How many might they want? What time of month or year do they want it?

Maverick market research can help target your demographic segment – or identify segments you may have overlooked. First, we’ll create your TAP – Target Audience Profile. Then we’ll introduce you to SAM (specific addressable market) and TAM (total addressable market) We’ll even help you AMP things up (ancillary market profiles). We can help you spot trends in the marketplace that could mean the difference between a successful product or business launch and another sob story about a good idea gone bad.

Maybe you’ve had your product on the market for a bit now without any success (You really should have called us sooner). You know it’s a good product, but it’s just not moving. How come? Maybe you’ve got it in the wrong place. Maybe you’re pitching it to the wrong people. Maybe there are competitors who are making something very similar. Maybe they’re making it better, or cheaper, or easier to find. Maybe people just like it better.

That’s the kind of stuff you need to know.

That’s the kind of stuff we can help you find out through focus groups, surveys, field tests, interviews, observation – marketing savvy.

A marketer is a mixer of ingredients, who sometimes follows a recipe as he goes along, sometimes adapts a recipe to the ingredients immediately available, and sometimes experiments with or invents ingredients no one else has tried.

James Culliton, 1948